Hi! I’m Marcela Garcia
A psychologist and digital learning designer.
Digital Developer, Psychologist, Language Enthusiast
Skilled in both psychology and digital learning, I blend cognitive principles to design learning experiences that connect with learners.
Learning new languages was the doorway that sparked my interest in how people learn. Through becoming fluent in English, German, and Italian, I developed a deep appreciation for the learning process and the factors that genuinely support adult learners.
I’ve worked across various areas of adult education — from academic coordination to product management in digital learning. This diverse experience provides a strong foundation for my work as a Digital Learning Developer, combining didactic expertise, practical design skills, and a learner-centered mindset.
My Approach
I begin by analysing learners’ needs and goals as part of a project analysis. Based on these insights, I design a concept for the learning solution and develop clear storyboards that guide the entire learning journey. With tools like Storyline, Rise, and Vyond, I create digital learning experiences enriched with media, storytelling, or gamification — from full eLearning modules to micro-learning and video content.
My Recent Work
Samples of Learning Resources
Reasons to study in Germany
Format: Informational video
Tool: Canva, AI Tools
Language: English
Target audience: Prospective international students
This short informational video introduces key advantages of studying in Germany using a minimalistic style, curated visuals, and clear sequencing. The combination of real images and clean motion design supports a motivating message while maintaining clarity and focus. Precise timing between narration and visuals ensures a smooth and engaging learning experience.
Change Management
Format: Animated explainer video
Tool: Vyond, AI Tools
Language: German
Target audience: Employees or learners being introduced to organizational change
This animated explainer video introduces the fundamentals of Change Management using clear storytelling and practical, relatable examples. A clean illustration style, smooth transitions, and simple visual metaphors support comprehension while keeping cognitive load low. The narrative structure guides viewers step by step, making abstract concepts more accessible and engaging.
Systemic questions
Tool: Genially
Language: German
Target audience: Counselors, coaches, and psychologists.
This scenario-based module introduces key types of systemic questions through realistic cases. Special attention is given to using plain language and maintaining a clear narrative structure that supports application-oriented understanding. Learners can explore different response options and reflect on their implications through guided storytelling.
Skin protection challenge
Tool: Articulate Storyline
Language: German
Target audience: Nursing and elderly care professionals.
This gamified module reinforces essential practices in skin protection and hand hygiene using points, timers, and immediate feedback. Designed to support behavioral change, the experience integrates short challenges that mirror real workplace situations. The playful approach boosts motivation while ensuring that critical safety content remains clearly presented.
Focus and Influence
Format: Microlearning module
Tool: Articulate Rise, Genially, Vyond
Language: German
Target audience: Employees in personal development or soft-skills training contexts.
This microlearning unit introduces the Circle of Influence using a light “superhero” theme, supported by an animated intro and short interactive exercises and scenarios. The content is structured into brief segments that encourage reflection on controllable versus uncontrollable factors. Storytelling and interactive elements help learners grasp and apply the concept.
Circle of Influence
Tool: Articulate Storyline, Vyond, AI Tools
Language: German
Target audience: Employees in corporate soft-skill and self-management programs.
This gamified module introduces understanding of the Circle of Influence through a superhero theme, storytelling, 360 images and gamification elements. Animated scenes create an immersive environment, and the game mechanics encourage active participation, guiding learners to reflect on where to direct their energy and influence.
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